About Kim

Sharp, empathetic and challenging leadership trainer.

Kim Baden-Kristensen outdoors among green foliage

Kim is an entrepreneur, chief executive and leadership trainer with a background in building and scaling companies in brain health, wellness tourism and leadership development.

He co-founded Brain+ A/S (2012, now Ayla-care), a formerly Danish — now English — listed MedTech company developing digital therapeutics as a medical device for the treatment of dementia. More recently he co-founded Havn.World (2023), creating nature-integrated retreats in tiny houses, and S.O.C. (2025), a leadership education company focused on the psychological development of leaders and their capacity for self-command and self-mastery.

Before his years as an entrepreneur, Kim followed a classic commercial path: educated at Copenhagen Business School and Harvard Business School, consultant at Boston Consulting Group and VP Marketing at Vestas A/S — the world's largest wind energy company.

To bridge high performance and human flourishing, Kim pursued further studies in cognitive psychology at the University of Copenhagen. His practice is shaped by a Danish relational-therapeutic tradition that trains the interplay between body awareness, emotional handling and rational clarity.

Kim works with leaders and founders through 1:1 training engagements and intensive group programmes.

  • EntrepreneurBrain+ A/S (2012, now Ayla-care) · Havn.World (2023) · S.O.C. (2025)
  • ExecutiveVP Marketing, Vestas A/S — the world's largest wind energy company
  • ConsultingConsultant at Boston Consulting Group
  • EducationCopenhagen Business School · Harvard Business School
  • PsychologyCognitive psychology, University of Copenhagen
  • PracticeShaped by a Danish relational-therapeutic tradition focused on body, emotion and reason in concert
  • Leadership trainingExtensive leadership education across a twenty-year corporate career
  • SpeakingGuest lecturer at CBS · network director at F5 · host at medtech conferences

Take the next step in your leadership training

Perhaps you are facing the challenge of your life, or perhaps you want to elevate your own and your team's capacity for clarity, collaboration and decisive action. I am glad to have a confidential conversation about how you and your team can be strengthened.

Get in touch